Q. If I have a Loyalty Program, why do I need MarketPoint?

A. A Loyalty Program is perfect for offering incentives and rewards to your customers. MarketPoint allows you to get a complete picture of the activity of your Loyalty Customers. You will see how often your customers visit, how much they spend, and most importantly, you will be able to easily and cost-effectively market to the customers that will make you the most money!

Q. What is Frequency?

A. Frequency is the measurement of the number of visits a customer has within a given timeframe. The more visits the more valuable the customer is to your business.

Q. What is Monetary?

A. Monetary is the measurement of how much a customer spends at your store. Obviously, your best customers spend more with you.

Q. How can MarketPoint help my business?

Many ways, but most notably it can increase your profits & save you money by KEEPING YOUR BEST CUSTOMERS & ELIMINATING WASTED ADVERTISING DOLLARS.

Q. What is the Customer Retention Engine?

A. The Customer Retention Engine measures purchase intervals of your individual consumers and automatically sends an email to those customers who deviate from their normal purchase behavior (a red flag that they are about to leave you). This module can be HUGELY PROFITABLE for your business!

Q. What is Recency?

A. Recency is the measurement of how recently your customers have interacted with you. It is the #1 predictor of future customer behavior.

Get Started