Gainesville Restaurant Group, Gainesville Florida

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Don Regan, proprietor of the Northwest Grille in Gainesville, Florida, has his hands busy overseeing the day-to-day operations of two popular restaurants. Located minutes away from the sprawling University of Florida campus, Northwest Grille, and its sister restaurant Steak and Pasta Works are home to both students and families seeking a quality fine dining experience.

Despite the success of the restaurants, like any wise proprietor, Don is constantly looking to maintain the growth of his business, particularly in the competitive restaurant segment.

Satisfied with his business, but looking for a way to lower his cost of acquisition for new customers, Don contacted ProcessingPoint for information about our Business Growth Solutions. After speaking with a ProcessingPoint sales representative, Don was intrigued with the possibility of implementing a gift card and loyalty card program for his establishments.

"As any restaurateur knows, there is a constant investment in expanding growth by bringing new diners to an establishment," said Don. "Fortunately, our family restaurants have been in the Gainesville area for over 15 years so we have a solid following. Even so, as students graduate and families move, we are fighting for customers in a market that has now seen a rapid expansion of dining options for all residents."

Don was forced to constantly reinvest in advertising and marketing promotions due to the influx of national restaurant chains surrounding his local establishments.

Realizing that his existing customers were his most valuable customers, Don envisioned a cost-effective solution that would allow him to maintain his existing customer base while increasing his revenues and inexpensively acquiring new customers.

Within days of his initial call, Don was set up with a robust Gift Card and Loyalty Card program in both of his restaurants. In addition, Don opted to utilize MarketPoint so he could learn about the dining habits of his loyalty customers and send them specific promotions that are relevant to them.

Don is thrilled with the program. "Since implementing the Gift Card and Loyalty Card program, I have noticed a tangible increase in both returning customers and new customers. My most loyal customers come back with greater frequency and seem to love the specific promotions I tailor to their dining habits. And by offering gift cards my regulars can introduce their friends and families to my restaurants, giving me both increased revenue and access to new customers."

The ProcessingPoint Gift Card and Loyalty Card Solution makes sense for small businesses that want to expand their revenue and give their establishment the same tools and promotions as national chains.

"There are literally hundreds of thousands of small businesses that find themselves in the same situation as Don wherein they are competing against national chains without the any cost-effect tools they can use to generate growth," explains Chad Buckmaster, ProcessingPoint’s CEO and President. "ProcessingPoint’s gift and loyalty card solution, coupled with our MarketPoint service, gives small businesses the ability to keep, retain, and know their customers, just like their national competition."